This 12 months’s Tremendous Bowl is anticipated to be the most-watched occasion in historical past, and based on reviews, it’s largely because of Taylor Swift.
Gracie Hunt, daughter of Kansas Metropolis Chiefs CEO Clark Kent, has already confirmed the singer’s attendance on the Allegiant Stadium in Las Vegas, Nevada.
Taylor Swift Will Be Supporting Her Boo, Travis Kelce, At The Sport
She completely informed PEOPLE, “She’s coming. We’re excited!”
And so is the NFL, which is predicted to succeed in a viewership greater than earlier years.
In line with USA At present, curiosity within the Tremendous Bowl LVIII has elevated by 169% since rumors of Swift’s attendance on the annual recreation first happened.
The Grammy winner not solely expects to extend total curiosity within the recreation but in addition affect the curiosity in commercials.
In line with Zeta International CEO David Steinberg, curiosity within the recreation’s commercials has elevated by 903% over February 2023.
Moreover, Swift’s relationship with Kelce and her presence on the video games have introduced in a new demographic of followers for the NFL.
In line with The Athletic, viewership for all NFL video games has elevated by 7% this season.
A good portion of this improve comes from the 12-17-year-old women’ demographic, which has seen a rise of 8.1%.
Taylor Swift, Jason Kelce, and Ice Spice meet up on the Tremendous Bowl 🤩
— Bleacher Report (@BleacherReport) February 11, 2024
NFL Commissioner Roger Goodell has praised Swift for this improve in viewership, stating that the ‘Dangerous Blood’ hitmaker is aware of nice leisure and that her presence on the video games is attracting new followers.
“Having the ‘Taylor Swift Impact’ can be a constructive,” he stated at a pre-Tremendous Bowl press convention, per CNN.
“Clearly, it creates a buzz. It creates one other group of younger followers, notably younger girls which are taken with seeing, ‘Why is she going to this recreation? Why is she on this recreation?’ Apart from Travis, she is a soccer fan, and I feel that’s nice for us.”
What’s extra, the NFL has additionally seen a lift in merchandise gross sales.
A Swift-Boosted Advert Sport
In line with Market Watch, Swift’s followers have been buying tickets to Chiefs video games at an elevated fee.
It was simply in August when Swift and Kelce have been first linked, and followers had reportedly tripled their Chiefs-related purchases, the publication reviews. And when Swift made her first look at a Chiefs recreation in September, the NFL noticed report single-day transactions.
Final 12 months’s recreation between the Chiefs and Eagles reportedly attracted 121.017 million viewers, the best viewership in Tremendous Bowl historical past. However let’s not act like our woman Rihanna’s halftime efficiency — and being pregnant reveal — didn’t assist push these numbers up, okay!
The Most-Watched Tremendous Bowl Ever
In line with Fox Information, the Tremendous Bowl XLIX in 2015 was the second most-watched Tremendous Bowl occasion in U.S. historical past, with 121 million viewers.
The Patriots went on to beat the Seahawks that 12 months, with Katy Perry performing in the course of the halftime present.
This 12 months, Usher is hitting the stage, and he expects to carry out a few his collaborators, together with Lil’ Jon and Ludacris.
Experiences are even suggesting that Usher is rehearsing for a doable joint efficiency with Ms. Alicia Keys.
Solely time will inform if Sunday’s recreation will grow to be the most-watched Tremendous Bowl in historical past.
However given Swift’s large fanbase, her relationship with Kelce, and Usher’s impending massive second, followers can not ignore the chance.