BMW is about to make a grand return to the Tremendous Bowl highlight on February 11, 2024, with a 60-second commercial showcasing the primary ever BMW i5 M60 electrical sedan. This commercial, titled “Talkin’ Like Walken,” contains a constellation of stars together with Hollywood legend Christopher Walken, famend actress Ashley Park, and the Grammy Award-winning artist and Tremendous Bowl LVIII halftime present performer, USHER.

Christopher Walken and USHER: Hollywood Meets Tremendous Bowl Halftime

The industrial attracts inspiration from Christopher Walken’s distinctive voice and distinctive speech sample, weaving a story that follows him via a day crammed with encounters of people mimicking his type. From a resort valet to a tailor, make-up artist, and even a drive-through barista, Walken navigates via a sea of imitators, shifting from preliminary confusion to mounting frustration. The climax of the commercial is marked by an sudden assembly with USHER, resulting in a memorable trade between the 2 icons.

BMW’s Electrifying Return to the Tremendous Bowl: Introducing the i5

After all. the purpose is to advertise the brand new BMW 5 Collection (G60) and extra particularly the electrical lineup. Final yr, it was Salma Hayek and Arnold Schwarzenegger who teamed as much as promote the BMW iX electrical SUV. The BMW i5 M60 is the the highest mannequin of the brand new 5 Collection household, sitting beneath the upcoming G90 M5 with 590 horsepower and a 0-60 mph time of three.7 seconds. The electrical driving vary is 256 miles with 19 inch wheels.

The inventive minds behind this participating marketing campaign are from Goodby Silverstein & Companions (GS&P), led by the imaginative and prescient of director Bryan Buckley, recognized for his in depth portfolio of almost 70 Tremendous Bowl commercials, and cinematography by Hoyte van Hoytema, celebrated for his work on notable movies like “Oppenheimer” and “Interstellar.” Marcus Casey, BMW of North America’s Chief Advertising and marketing Officer, outlined the recipe for a profitable Tremendous Bowl advert, emphasizing the mixture of an thrilling new product, stellar expertise, a compelling script, and a devoted crew. Including stars like Ashley Park and USHER into the combination, in accordance with Casey, guarantees a industrial that isn’t solely hilarious but additionally unforgettable.

In anticipation of the Tremendous Bowl, BMW unveiled two teasers that generated buzz across the commercial. The primary teaser, “Agent,” humorously critiques the custom of Tremendous Bowl advert teasers, whereas the second, “Singing,” units the stage for USHER’s cameo, that includes Walken having fun with USHER’s hit music “Yeah!” within the new electrical BMW i5.