EXCLUSIVE: The organizers of MIPTV are in superior talks over establishing a brand new occasion, MIP London, in 2025, Deadline can reveal.

The transfer would carry the curtain down on MIPTV in Cannes following the upcoming 2024 version, which works forward as deliberate.

MIPTV and its bigger sibling Mipcom, which is able to proceed to run in Cannes in October, are operated by RX France, which Deadline understands has been holding top-level talks with stakeholders about establishing in London, creating a brand new market aligned with the London TV Screenings in February.

MIPTV has lengthy been a fixture within the diaries of worldwide TV folks. The trade historically descended on Cannes for springtime deal-making, lunches and hobnobbing. Nonetheless, it has been within the eye of an ideal post-Covid storm, with trade belt-tightening and profitable new occasions forcing the occasion’s organizers to take inventory.

The transfer to London could be a part of RX France’s long-term plans for its TV occasions. It has not made a remaining name on the London transfer, however plans are understood to be well-developed and superior. MIPTV has existed for greater than six many years and been in Cannes since 1965, making this, probably, finish of an period stuff.

A number of sources confirmed the MIP shakeup and talks a few London relocation. RX France wouldn’t be drawn, however issued a press release to Deadline: “We’re all the time seeking to evolve our markets to satisfy the worldwide trade’s wants. At current RX France has no bulletins to make relating to new or present markets. We’re dedicated to delivering stellar editions of MIPTV this April and Mipcom this October in Cannes, France in 2024 and have introduced that MipCancun will return for its 11th version in November this yr.” 

Organizers have labored exhausting to reinvent MIPTV, leaning into coproduction, FAST, and different tendencies. With over 5,000 attendees from 80 international locations final yr and 2024 is monitoring at comparable ranges, it stays the second largest trade occasion in worldwide TV. It’s nonetheless a draw, however this degree of attendance is lower than half of that of the market in its heyday. The discussions a few London transfer are an indication that RX France is getting onto the entrance foot within the face of a global TV enterprise that’s fast-changing.

The Content material London occasion in November has loved success with the worldwide crowd, and March’s Sequence Mania in Lilles goes from energy to energy, placing but extra strain on stretched journey and bills budgets.

The London TV Screenings, in the meantime, has advanced from a boutique get-together to a full-fledged show-and-tell for the principle worldwide content material firms. Created and arranged by All3Media, Banijay, Fremantle and ITV Studios, there might be 29 distributors concerned this yr.

There isn’t an official market exterior of the occasions every distributor places on on the London TV Screenings, which was initially began as a method of capitalizing on the a whole lot of consumers within the UK for the BBC Studios Showcase. A start-of-year market coinciding with and complementing the Screenings would carry much more consumers and sellers to city, making London in February an enormous worldwide TV shindig.

Any discussions round MIPTV, Cannes, and London won’t have any impression on Mipcom in October, which stays the most important worldwide TV occasion of the yr and a fixture within the calendar. The large distributors all have a serious presence on the occasion, which yearly attracts a whole lot of U.S. execs as properly.

The way forward for MIPTV has been debated in worldwide circles for a number of years and swapping London for Cannes would change the entire cadence of the worldwide biz. If 2024 is the final April outing for MIP within the south of France, it will likely be bittersweet for lots of execs and lots of might be reserving flights for the Cannes farewell.