In a deal that no person noticed coming, Kai Cenat has introduced his partnership with Nike.

The favored Twitch streamer shared the information throughout a dwell stream on his channel on Friday (February 9).

“We’re formally part of the Nike household,” he mentioned.

Kai Cenat Has Formally Partnered With Nike

This announcement had been long-awaited, Kai added, and marks a big milestone not only for him however the live-streaming neighborhood as an entire.

Kai is the primary streamer to hitch the Nike household, due to this fact opening up a brand new avenue for collaborations between different content material creators and main manufacturers.

Nike nor Kai have defined the precise phrases of their partnership as of but. However the 22-year-old did promise he had “one thing large” deliberate with the corporate for an upcoming dwell stream in Las Vegas.

He’s additionally anticipated to take part within the upcoming NBA All-Star Celeb Recreation on February 16. Kai might be enjoying on Crew Shannon.

And now, together with his partnership introduced, it’s believed that he’ll be sporting Nike gear on the annual sports activities occasion.

In line with Sneaker Information, Nike’s partnership with Kai seemingly reveals the model’s effort to faucet extra into the Gen Z viewers.

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Who higher to assist them with that than Kai? The New Yorker has fairly actually turn into an web sensation for his relatable character and movie star dwell streams. He has already gained the ‘Streamer of the 12 months’ title twice and is taken into account one of many most-watched streamers on Twitch.

Kai’s Heated Feud With Joe Budden Over Finest Rap Album Debate

Kai’s main announcement comes simply days after he discovered himself feuding with Joe Budden, who didn’t admire the streamer’s feedback about Killer Mike.

The rapper gained Finest Rap Album on the Grammys final week, beating the likes of Travis Scott and Drake.

However Kai disagreed with the Recording Academy’s selection as he shared his ideas throughout a Twitch dwell stream.

“Who determined this motherfucker?” Kai mentioned, per Advanced. “Who the f***okay determined this motherf***er? Her Loss? Utopia? Metro Boomin?”

Taking to ‘The Joe Budden Podcast,’ the previous TV star argued that streamers who don’t find out about Mike’s expertise ought to be taught to pipe down and do their homework.

Joe Budden goes on rant reacting to Kai Cenat and others saying Travis Scott’s Utopia was robbed of Rap Album Of The 12 months on the Grammys

“yall lil streaming n*ggas dont all the time run sh*t… Killer Mike gained, we gotta let these n*ggas know what the f*ck we actually assume” pic.twitter.com/8IibeyY4F4

— SOUND (@itsavibe) February 7, 2024

“Shut your a** up. Y’all little streaming n****s don’t all the time run s**t,” he ranted. “Shut the f*** up. We don’t care about none of that little streaming, moshpit, marked automobile no matter you n****s is doing over there.”

In response to the remark, Kai had fairly the clap again for Budden as he took to his Twitch platform, saying:

“Cease speaking about streaming n***as like we some lil’ n-ggas, bro. I might purchase you, my n***a. Do you perceive that? I might pull up like 20 clips of you doubting each 2016 [XXL] Freshman, and have a look at them boys proper now. You bought one hit, Joe! ‘Pump it up!’ No offense to your profession and s**t like that, however come on, bro!”

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