EXCLUSIVE: The Christmas tree commerce in New York Metropolis is huge enterprise. Each vacation season, tons of of hundreds of timber are bought on the sidewalks of New York, and competitors is fierce.

That is the inspiration for a brand new characteristic documentary from Name Me Miss Cleo director Celia Aniskovich.

Aniskovich is directing and producing The Retailers of Pleasure (w/t), which comes from Boat Rocker, the corporate behind Battle Sport, which simply premiered on the Sundance Movie Competition and Hulu’s Fairly Child: Brooke Shields, Dial Tone Movies and Epic Journal.

The doc will observe 5 households, who’re equal components road nook capitalists and Christmas die-hards, as they supply, cut price, and hustle to promote as many timber as they’ll within the metropolis that by no means sleeps. 

It began as an article in Epic journal, which was printed in December 2022.

Todd Lubin and Jack Turner will government produce for Boat Rocker’s Matador Content material, alongside Ivan Schneeberg and David Fortier for Boat Rocker. Aniskovich and Zoe Vock will produce for Dial Tone, together with Arthur Spector, Joshua Davis and Josh Bearman for Epic Journal.  

“I based Dial Tone Movies to inform tales of human connection,” stated Aniskovich. “The Retailers of Pleasure is a love letter to the those that make Christmas occur in New York Metropolis, 12 months after 12 months. I’m thrilled to be partnering with Boat Rocker and Matador Content material to shake up this snow globe within the best metropolis on earth.”

“From turf wars to commerce secrets and techniques, the intrigue, and personalities featured in The Retailers of Pleasure ought to make this an prompt vacation basic,” stated Todd Lubin, President, Boat Rocker Studios, Unscripted.

“Very like her earlier movies, Celia has assembled an unconventional and endearing forged of characters; we’re so pleased to be partnering along with her and Epic on this evergreen movie,” added Jack Turner, SVP of Scripted and Documentary Content material for Matador.  

Joshua Davis, co-founder of Epic Journal added, “What we didn’t notice is that the Christmas tree enterprise is a year-round, white-knuckled hustle, which Celia started filming with extraordinary ardour in January of 2023.”