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Tuesday, February 20, 2024

Craig Erwich On Future Of Freeform Unique Scripted Programming


Half two of Good Hassle’s fifth season is presently airing on Freeform. When it ends, so will the presence of authentic scripted sequence on the Disney cable community.

As soon as a vacation spot for popular culture defining YA sequence reminiscent of Fairly Little Liars, Freeform over the previous few years has scaled again its authentic scripted fare, with no present reveals and no main tasks within the pipeline.

There have been a variety of questions recently in regards to the viability of authentic scripted programming on ad-supported primary cable, with many networks pulling away from it on account of excessive prices which might be onerous to maintain amid declining linear rankings and accelerated cord-cutting.

The prospect of Freeform sustaining an authentic scripted slate confronted additional uncertainty when the community was dropped by main cable operator Constitution in September and when its head of programming and improvement Jamila Hunter, a seasoned scripted government, left a few months later and was not changed. (The community’s scripted operation had been already considerably downsized within the April 2023 layoffs.) The developments sparked rumors that Freeform was getting out of the unique scripted sequence enterprise.

Talking at TCA Saturday, Craig Erwich, President of Disney Tv Group, who oversees Freeform, sidestepped a query about the way forward for authentic scripted reveals on the community — and primary cable channels on the whole.

“Freeform may be very devoted to the younger feminine viewers that it serves, and we all know that they watch tv a variety of completely different locations,” Erwich stated, noting that a lot of the viewing of Freeform reveals occurs on Hulu.

He touted the community’s slate of principally unscripted fare, together with Chrissy & Dave Dine Out, which premiered a few weeks in the past, and the upcoming Royal Guidelines of Ohio.

“We simply had some very profitable launches, Good Hassle [S5B], Chrissy & Dave Dine Out. We have now a present referred to as Royal Guidelines of Ohio that I believe our younger grownup viewers is basically going to take pleasure in,” he stated. “What’s fascinating about Freeform is that it isn’t simply authentic programming the place they’ve their success, we have now a extremely artistic and creative slate of flicks that we promote loads.”

Erwich singled out Freeform’s signature film occasions, 31 Days of Halloween and 25 Days Christmas, noting that over half of the top-rated films on cable in December have been Freeform choices.

“We’re going to proceed to serve that viewers, simply in quite a lot of strategies,” he stated.

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