EXCLUSIVE: After co-founding and constructing a number one client items model with The Sincere Firm, actress and entrepreneur Jessica Alba is trying to do the identical within the movie and TV manufacturing house with the launch of Woman Spitfire.

Alba has partnered with producer Tracey Nyberg in Woman Spitfire which goals to work collaboratively with numerous artists and creators in producing boundary-pushing, high-quality content material, specializing in feminine pushed, culturally numerous and Latino impressed tales.

“I’m thrilled that on this stage of my life and profession, I get to create and construct, and Woman Spitfire is a part of this subsequent chapter,” Alba stated. “Reimagining and redefining how girls and minorities present up on the planet by way of nice tales is my ardour. I consider that my kids and the following era shouldn’t must face the identical boundaries as I’ve. Impressed by the heroes whose shoulders I humbly stand on, I really feel it’s my obligation to make it simpler for desires to be realized and potential to be met for girls and minorities, significantly these in my neighborhood.”

Below the Woman Spitfire banner, Alba is at present capturing the second season of house enchancment collection Sincere Renovations at Roku, which she created, government produces and hosts with Lizzy Mathis. Alba subsequent stars in and government produces the Netflix film Set off Warning, which is slated to premiere this summer time, and the upcoming sports activities characteristic Flash Earlier than the Bang.

Most just lately at Mixture Movies, Nyberg produced the Golden Globe-nominated Apple restricted collection Classes in Chemistry, in addition to the Netflix characteristic Your Place Or Mine. Earlier than that she labored on a number of tasks with Mythology Leisure – Michael Bay’s Ambulance, Eli Roth’s The Home With A Clock In Its Partitions, and the Searchlight breakout Prepared or Not. Whereas at Temple Hill, she Government Produced Lasse Hallstrom’s field workplace hit Protected Haven, drama The Longest Experience, and she or he shepherded the pilot for ABC’s Revenge.

“I couldn’t be extra excited to hitch forces with Jessica,” says Nyberg. “Working with gifted creators to entertain audiences – whether or not it’s in movie or tv – has at all times been what motivates me. And we’re in a singular second to deliver numerous views to a large viewers – the specificity of those tales is their power and what’s going to make them resonate.”

Alba, a Golden Globe nominee for James Cameron’s Darkish Angel, has made greater than 25 characteristic movies, together with Improbable 4 and Sin Metropolis, which have earned a mixed field workplace complete of $800 million-plus. In TV, she and Gabrielle Union just lately headlined and government produced the motion drama collection, L.A.’s Best. Moreover, Alba is writer of the New York Occasions bestselling ebook The Sincere Life and co-author of A Bear to Share.

Woman Spitfire shall be repped by UTA, which represents Alba in all areas. She is going to proceed to be represented by three Arts Leisure, Sloane Supply Weber & Dern and Full Protection Communications.