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Monday, March 4, 2024

Ford opts to gradual F-150 Lightning EV manufacturing, not lower cost

Ford is lowering deliberate manufacturing volumes of the F-150 Lightning electrical pickup truck by half subsequent 12 months, Automotive Information reported Monday, citing a memo addressed to suppliers.

In keeping with the memo, Ford has informed suppliers to organize for common quantity of round 1,600 Lightnings per week on the Rouge Electrical Car Middle in Dearborn, Michigan, beginning in January. Ford beforehand mentioned quantity of three,200 vehicles per week and an annual goal of 150,000 vehicles, Automotive Information famous.

The memo acknowledged “altering market demand” as the rationale. Ford has declined to remark concerning this report.

Pre-production Ford F-150 Lightning - Rouge Electric Vehicle Center

Pre-production Ford F-150 Lightning – Rouge Electrical Car Middle

Nevertheless, this can be a sign that Ford has merely reached the utmost for high-sticker-price variations of its F-150 Lightning—as the corporate ramped up costs after which lowered them solely considerably this previous summer season.

Costs on the Lightning stay far larger than Ford promised at launch, simply 18 months in the past. The summer season worth reduce introduced the bottom worth all the way down to $51,990, however Ford initially stated the least-expensive variations of the Lightning would value nearer to $40,000. It might in fact spur extra curiosity by decreasing the worth.

The primary indicators of hassle got here this summer season, when Ford lowered its 2023 EV manufacturing targets, pointing to value. In latest months, Ford has paused (after which resumed at a lesser scale) its Michigan LFP battery manufacturing facility touted as the important thing for reasonably priced EVs. And it delayed one in every of two Kentucky battery crops that had been on account of provide next-generation EVs.

Pre-production Ford F-150 Lightning - Rouge Electric Vehicle Center

Pre-production Ford F-150 Lightning – Rouge Electrical Car Middle

CEO Jim Farley recommended final 12 months that he anticipated an EV worth warfare and business consolidation. And earlier this 12 months he recommended that EV worth parity with gasoline autos won’t arrive till 2030.

Along with uncertainty round manufacturing prices and car costs, in addition to different electrical vehicles just like the Rivian R1T and even the Tesla Cybertruck stealing a little bit of the highlight, Ford’s hype over the F-150 Lightning’s alternative may additionally be an element. Farley has teased the corporate’s upcoming 2025 electrical pickup—which, in contrast to the Lightning, can be based mostly on a devoted EV platform—because the “Millennium Falcon of vehicles.”

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