Dodge formally revealed the redesigned Charger right now, and we’ve got to say, we like what we’ve seen thus far. Whereas you’ll nonetheless be capable to get a gas-powered model of the coupe and sedan, Dodge can also be providing the Charger as an electrical car. Go for the Charger Daytona Scat Pack, and also you’ll get an EV that makes as much as 670 hp and a variety of 260 miles. Alternatively, when you’re OK with “solely” having 496 hp, the Charger Daytona R/T presents 317 miles of vary.

A redesigned Dodge Charger is at all times going to be a giant deal. In any case, whereas the Charger has frequently been up to date, it hasn’t been absolutely redesigned since 2006. And this time round, you may get an electrical model. Clearly, Dodge has rather a lot driving on this redesign. So how did CEO Tim Kuniskis resolve to market the brand new Charger? With a 10-minute-long video that options the Dodge brothers, low manufacturing worth and a script that solely individuals who nonetheless use Fb might probably discover humorous.

The video opens with Kuniskis getting right into a Charger and touring again to Detroit in 1910. It’s tacky, but it surely’s nothing out of the odd. Quite a lot of promotional movies are tacky. I imply, one of many Dodge brothers’ strains is actually, “Holy, Hamtramck! What’s that, and who the hell are you?” Even Widmer’s would have a tough time dealing with that a lot cheese.

After which, basically out of nowhere, issues take a tough flip to the suitable. Kuniskis begins speaking about how the Dodge model and its legacy are below assault by mysterious, ill-defined forces. Then, at concerning the 4:13 mark, he goes on this bizarre rant about how most individuals suppose electrical automobiles are purported to be politically right, and it solely will get weirder from there:

They informed us we couldn’t promote Hemis, however they by no means informed us we needed to be boring and gradual. So we took the foundations, discovered the grey areas and used them. Used them towards them to construct a muscle automobile. To construct a Dodge muscle automobile and slide it below the wire that the regulators threw down in entrance of us like spike strips on the freeway.

What? Critically, what the hell are you speaking about, Tim? What grey areas? Additionally, who really thinks EVs are purported to be boring and gradual? Have you ever been asleep for greater than a decade and by some means missed the truth that it’s not 2012 anymore? I’m beginning to suppose so as a result of only some seconds later, you brag concerning the Charger Daytona not “trying like a typical battery-electric melted jellybean.”

If Dodge wished to take a shot at Mercedes’ EV lineup, we’re not going to cease them, however come on. Does the GMC Hummer EV seem like a melted jellybean? What concerning the Hyundai Ioniq 5? The Ford F-150 Lightning? The Genesis Electrified GV70? The Kia EV9? I might go on, however you get my level. It’s been a very long time since most individuals related EVs with the G-Wiz, Tim.

We then get just a few strains about how the Charger wasn’t designed with effectivity in thoughts and the way efficiency was a prime precedence earlier than Kuniskis drops the road, “That is NOT the electrical automobile that they need the brotherhood to have.” Once more, what? Who’s “they”? Regulators? Those making an attempt to maintain emissions from killing our planet? There’s actually a dialog available about mining emissions and the way we will recycle batteries, however nobody is telling automakers their EVs have to be gradual.

Does Kuniskis suppose there’s some form of international conspiracy to outlaw efficiency automobiles? If he does, who does he suppose is accountable for this conspiracy? I believe we might all prefer to know, Tim.

From there, the right-wing canine whistles simply preserve coming. Together with an prolonged kale smoothie joke that you just simply know made the actor enjoying John Dodge die a bit of inside. It’s truthfully a bit of stunning that Kuniskis didn’t sneak in, “You’ll personal nothing and eat bugs,” in some unspecified time in the future.

Probably the most complicated factor about this video, although, is that the Charger Daytona Scat Pack isn’t the primary high-performance EV to be offered within the U.S. Removed from it. If Dodge had launched this automobile again in 2010, positive. We’d be keen to purchase that angle. In 2024, although? Come on.

Tesla has been promoting variations of the Mannequin S which might be simply as, if no more highly effective than the Scat Pack for years, and it’s removed from the one automaker to take action. Lucid? Rivian? Porsche? Mercedes? BMW? All of them make some absurdly fast EVs. Heck, even Hyundai is about to start promoting the 641-hp Ioniq 5 N right here, and Kia already sells the 576-hp EV6 GT.

Odds are, although, Uncle Randy isn’t going to care that none of this makes any sense. Dodge owned the libs, and to him, that’s all that basically issues.