BMW is “Talkin’ Like Walken” Throughout This Yr’s Tremendous Bowl.

ACADEMY AWARD® Successful Actor Christopher Walken Stars in a New 60-Second Spot Devoted to Icons (and Their Imitators).

Particular Cameo Look by GRAMMY® Award Successful International Famous person and Tremendous Bowl LVIII Half Time Present Headliner, USHER.

Woodcliff Lake, NJ – February 5, 2024… BMW will return to the Tremendous Bowl on Sunday, February 11, 2024 with a brand new 60-second commercial for the all-new era of the long-lasting BMW 5 Sequence, highlighted by the first-ever, 100%-electric BMW i5. The star-studded business entitled “Talkin’ Like Walken,” additionally options one other icon — Hollywood icon Christopher Walken — together with actress Ashley Park (Emily in Paris, Beef, Pleasure Experience), and GRAMMY® Award Successful world famous person and Tremendous Bowl LVIII halftime performer, USHER.

The 60-second spot performs off of Walken’s immediately recognizable voice and signature speech cadence, following the actor all through a typical day as he encounters a endless stream of imitators – from his resort valet, his tailor, make-up artist, and even his drive-through barista. Initially confused by the mimics, Walken grows more and more annoyed. The spot culminates in an opportunity encounter with USHER, with Walken asking: “Don’t you bought
someplace to be?” “Talkin’ Like Walken” is ready to air in the course of the first quarter of Tremendous Bowl LVIII.

“I actually loved working with BMW, they’re a beautiful firm and electrical vehicles are necessary,” mentioned Walken. “I stay up for sharing the work we did collectively.”

“It’s an honor of a lifetime to carry out on the Tremendous Bowl and so nice to work with BMW,” mentioned USHER. “Making the business was a cool expertise, and I hope you all take pleasure in it.”

BMW’s lead U.S. inventive company, Goodby Silverstein & Companions (GS&P), created the comical marketing campaign. It was directed by two-time Academy Award–nominated director Bryan Buckley, who’s acclaimed for his work on near 70 Tremendous Bowl commercials. Famed cinematographer Hoyte van Hoytema (Oppenheimer and Interstellar) directed the images.

“When you consider the right Tremendous Bowl advert, you rapidly notice that there’s a recipe for achievement,” mentioned Marcus Casey, Chief Advertising and marketing Officer, BMW of North America. “Not that it’s straightforward, however if you happen to begin with an thrilling new product, an A-Record Hollywood star, an important script, and a proficient staff, and add to that blend, the multitalented Ashley Park, and a worldwide famous person comparable to USHER, you will have the makings of a hilarious, memorable spot.”

Within the lead-up to the large recreation, BMW launched two teasers for the spot. The primary, “Agent,” poked enjoyable on the custom of Tremendous Bowl advert teasers with Walken quizzically asking his agent, “So it’s an advert for an advert?” A second, follow-up teaser titled “Singing” featured Walken driving the electrical BMW i5 whereas listening to USHER’s hit tune, “Yeah!”, foreshadowing the singer’s shock look.

“Christopher Walken is iconic, as is the 5 Sequence. It’s one icon working with one other, making a synergy of two legendary figures. You wait your entire life to make a marketing campaign like this,” added Wealthy Silverstein, Co-Chairman and Co-Founding father of GS&P. “The truth is everybody has a Walken impression. However there’s just one unique.”